We started Inciting Incident in a rash of spring fever in 2001 with the idea of refreshing a jaded TV industry by giving the growing army of digi-cam slinging youngsters more places to post their footage than “You’ve Been Framed.”

The enthusiasm didn’t last long. The timing couldn’t have been worse.

The summer was a long, hard slog of meetings in conspicuously non-smoke filled rooms with television big wigs who ran through the playlist of all the ways possible to let you know you’re talking to the hand. From the playfully sarcastic to the straightforward, “You’re boring my arse off. Please leave quietly or I’ll call security.”

By the autumn it was clear a TV linkup would not be an option. We were just too far back in the crowd. So we decided to focus on the internet.

We registered incitingincident.com on 15 August 01. Just 27 days before a bunch of maniacs brought the twin towers down, turning an inciting incident from a happy accident to be welcomed to a deeply tragic one we need to secure against.

So, for the past decade we’ve been sheepish about inciting incidents and developed other websites instead. And rightly so. Inciting Incidents can be dangerous. Don’t try any of them at home.

But as the Noughties  draw to a close and the Tens begin to roll in, a new mood is in the air. The times they are a changing. They always do.

But into what?

Will inciting incidents be more welcome in the twenty tens, or will they all have to be secured against?