About Us
Our Mission
At Inciting Incident, our mission is clear and compelling: to deliver a superior and enjoyable customer experience through the utilization of game intelligence and mechanics. We firmly believe that by incorporating game-like elements into user interactions, we can not only captivate and engage our customers but also create a dynamic environment that keeps them coming back for more. With our innovative approach, we are committed to transforming the way businesses connect with their audience, driving user behavior and ultimately establishing a lasting competitive advantage.
Our Approach
Our complete experience framework weaves together three essential crafts that transform ordinary interactions into extraordinary journeys. Through Gamecraft, we create dynamic systems that drive engagement and meaningful progression. Storycraft shapes emotional narratives that resonate deeply with users. Culturecraft builds lasting communities united by shared identity and purpose. Together, these master crafts don't just engage users - they inspire achievement, create meaning, and foster true belonging. This isn't just an engagement strategy; it's a blueprint for building experiences that matter.
Founder and CEO
I created Inciting Incident because I saw a need in the market for effective growth strategies specifically tailored to SaaS companies. With my background in tech strategy, business development, and game design, I felt that I could create a business that combines the best of these elements to help companies achieve superior engagement, retention, and growth. I wanted to harness the power of game intelligence to transform user engagement into an enthralling experiences. By infusing SaaS offerings with game-like elements, I believe we can differentiate our clients from the competition and establish a lasting competitive advantage.
Innovation
Our innovative practice leverages the power of game strategies to create a dynamic environment where every interaction is an opportunity for excitement and reward. By integrating intelligent game-like elements into the user experience, we ensure that your customers are not just visitors, but active participants in a journey that keeps them coming back for more. Let's elevate your business by making every user interaction unforgettable.